Born and raised in Bogotá, Colombia, Juliana Lievano moved to the United States at the age of 16, carrying with her a passion for creativity and entrepreneurship inspired by her entrepreneurial family. Her journey began with a degree in advertising and graphic design, which led to a successful career spanning over 12 years. During this time, Juliana worked with leading companies in Charlotte, where she developed impactful books and magazines that resonated with readers and showcased her unique design skills. 

 

With a strong desire to make a difference and build something of her own, Juliana took a bold step and founded Alpha Lit Charlotte, a premier marquee letter company that transforms events with its high-quality, customizable letter displays. From weddings and corporate events to private celebrations, Alpha Lit Charlotte has become a go-to choice for those looking to add unforgettable style and visual appeal to their gatherings. 

 

In addition to her business, Juliana is a children’s book author. Her book, Another Kind of Caterpillar, offers an inspiring story that encourages young readers to embrace their unique strengths and talents. The book reflects Juliana’s dedication to nurturing self-confidence and individuality in the next generation, reminding children that they each have something special to offer. 

 

Juliana’s commitment to community is further reflected in her creation of Light Up Charlotte, an initiative that shines a spotlight on local business owners, inviting them to share their genuine, often untold stories of resilience, growth, and purpose. Through Light Up Charlotte, Juliana aims to foster a deeper understanding of the hard work and heart behind each business, celebrating the diverse voices that drive Charlotte’s entrepreneurial spirit. 

 

Guided by creativity, a strong sense of community, and a passion for authentic storytelling, Juliana Lievano continues to make a meaningful impact on Charlotte’s small business landscape, empowering others and illuminating the stories that bring the community to life.